Jose Alvarez
Most designers make products look good.
I make products feel like they're on your side.

One methodology. Two products in development. Figma to code.

Field Notes

The honest breakdown — what works, what doesn't, and why.

Cuak Fintech · Mobile
Cuak mascot
✦ What works

5/5 prototype testers felt more in control. Externalizing financial anxiety into a character that reacts in real time — the concept lands.

◆ The blocker

Open Banking in Colombia doesn't cover credit cards yet. Belvo confirmed it. Pivoting to Mexico means rebuilding market context and legal structure from scratch.

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DuoGit Mobile App
DuoGit mascot
✦ What works

Same GitHub data, different emotional register. DuoGit makes progress visible without making absence shameful. The reframing works.

◆ The blocker

The user who pays for an emotional overlay on their GitHub activity is a narrow niche. Distribution without an existing developer audience is the unsolved problem.

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Product Design