Jose Alvarez

Serudda · Digital Content Platform →

• Built a Figma component library with reusable elements, variants, and auto-layout workflows for a multi-year content catalog.
• Defined the visual language: typography, color system, layout grids, and illustration style — applied consistently across all content formats.
• Designed motion graphics and micro-interactions in After Effects for thumbnails, intros, and branded assets.
• Iterated on layout and visual hierarchy based on engagement data to improve audience retention.

Cuak · Emotional Fintech · View Case Study →

• Designed a reactive fintech mascot system that translates invisible credit health into four clear emotional states — replacing financial anxiety with actionable clarity.
• Defined the behavioral core: real-time mascot reactions to spending decisions, a credit-level progression system (Apprentice → Master), and advisory moments before risky purchases.
• Designed for anxiety-prone users who avoid raw numbers — externalizing financial state into a character instead of charts and scores.
• Validated the concept in prototype testing: 5/5 testers reported feeling more in control of their financial picture.

Duo Git · UI Complete · iOS & Android · View Case Study →

• Designed a behavioral mobile app and widget system that transforms GitHub contribution data into streak-based emotional feedback, targeting 70%+ Day 30 retention.
• Conducted competitive analysis across Duolingo, GitHub, and Streaks — identifying an uncontested position at the intersection of high emotional feedback + coding-specific tracking.
• Defined the information architecture, onboarding logic, dashboard views, league ranking, mascot states, and full widget family for iOS and Android.
• Created a measurement strategy with behavioral KPIs: streak recovery rate, Day 7 retention, time-to-first-commit, and NPS targets.

UX AI Generator · AI Tool · View Case Study →

• Designed a guided discovery flow that turns a rough product idea into a structured UX brief — cutting documentation time by 60%, from roughly an hour to 24 minutes.
• Structured 10+ UX deliverables per project: briefs, personas, user flows, problem statements, metrics, assumptions and journey maps.
• Resolved the core tension between flexibility and consistency by constraining inputs, so outputs stay predictable and shareable across a team.