Jose Alvarez

Serudda · Digital Content Platform →

• Built a Figma component library with reusable elements, variants, and auto-layout workflows for a multi-year content catalog.
• Defined the visual language: typography, color system, layout grids, and illustration style — applied consistently across all content formats.
• Designed motion graphics and micro-interactions in After Effects for thumbnails, intros, and branded assets.
• Iterated on layout and visual hierarchy based on engagement data to improve audience retention.

ByMakers · Multi-tenant SaaS · View Case Study →

• Designed a multi-tenant catalog platform for entrepreneurs, replacing WhatsApp photo dumps and outdated PDFs with a professional, shareable catalog.
• Mapped the admin-to-public-catalog experience: product upload, brand customization, public browsing, WhatsApp ordering, dual pricing, and PDF quote generation.
• Designed for non-technical users with mobile-first flows, curated visual customization, clear empty states, and a catalog experience manageable without training.
• Launched with a real client in production, reaching 83+ products loaded, <5 minutes to upload a product with photo, and zero technical knowledge required to manage the catalog.

Duo Git · UI Complete · iOS & Android · View Case Study →

• Designed a behavioral mobile app and widget system that transforms GitHub contribution data into streak-based emotional feedback, targeting 70%+ Day 30 retention.
• Conducted competitive analysis across Duolingo, GitHub, and Streaks — identifying an uncontested position at the intersection of high emotional feedback + coding-specific tracking.
• Defined the information architecture, onboarding logic, dashboard views, league ranking, mascot states, and full widget family for iOS and Android.
• Created a measurement strategy with behavioral KPIs: streak recovery rate, Day 7 retention, time-to-first-commit, and NPS targets.