Good design reduces friction Great product design removes unnecessary work.

Hi, I'm Jose Alvarez

I started in visual design and motion graphics, spending 4 years building visual systems for content creators — systematizing assets, creating reusable Figma libraries, and producing motion graphics that scaled across multi-year projects.

Now I'm transitioning to product design, focused on AI-powered tools that reduce friction and save time. Currently studying software development to bridge the gap between design and engineering.

Based in Colombia. I believe good design starts with a real need — and every decision should serve a purpose and respect the user's time.

Jose Alvarez

♥ Things I Enjoy

  • Exploring new design tools and workflows
  • Building side projects with emerging tech
  • Reading about product strategy and UX research
  • Music discovery (always looking for new sounds)
  • Photography and visual storytelling
  • Long walks to clear the mind

★ Highlights

  • 4 years as Visual Designer (Serudda)
  • Built UX AI Generator (AI-powered design tool)
  • Completed CalArts UI/UX Specialization
  • Studying Software Development (Uniminuto TecMD)